Sales training

Conversational AI avatar Selling is a practice.

Conversational AI avatar Unlimited scenarios PC · Mobile · LMS No headset required
73%
of sales reps miss their quota due to lack of sufficient practice
Salesforce 2023
×8
better performance for sales reps who practise role-play regularly
Sales Management Association
87%
of training knowledge lost after 30 days without practice
Ebbinghaus
×4
retention through immersive practice vs traditional training
PwC

A sales rep doesn't lose a deal for lack of product knowledge — they lose it because they never truly practised the situation. Handling a price objection under pressure, re-engaging a cold prospect, negotiating a discount without caving: these are reflexes that are trained. The immersive experience puts the rep in front of the real interlocutor, with no consequences on a real contract.

3 examples among thousands

Scenarios are infinite, every sector is affected

Objections & closing

Turning no into yes

A prospect questions the price, asks for a delay or compares with a competitor. The rep must respond without caving, reframe the value and move toward closing. The avatar plays different buyer profiles: the sceptic, the aggressive negotiator, the undecided. Each session generates a conviction, silence management and pressure resistance score.

  • Handling price, delay and competitor objections
  • Closing techniques and final follow-up
  • Managing silence and hesitation
  • Scenarios tailored for B2B and B2C
Sales B2B B2C Retail Insurance
Scenario — B2B sales rep, product demo with sceptical decision-maker
1

The prospect interrupts the demo: "Your competitor does the same for less. What really makes you different?"

2

The rep must reframe the value without disparaging, identify the real obstacle and move toward the next step.

3

The avatar tests several resistance levels: curiosity, deep scepticism, flat refusal.

4

Conviction and clarity score. Replay of the phrasing that weakened or strengthened the position.

Scenario — Key account buyer, contract renewal negotiation
1

The buyer opens: "We're renewing, but we need a 25% reduction. Otherwise we go back to tender."

2

The rep must identify whether this is a real constraint or a tactic. The avatar reacts differently depending on the response.

3

Several possible outcomes: counter-offer agreement, strategic pause, partial closing. The avatar adapts.

4

Position-holding, negotiation creativity and final agreement quality score.

Commercial negotiation

Holding your ground without losing the deal

The buyer wants a 30% discount. The rep must negotiate without sacrificing margin, maintain perceived value and find a win-win agreement. The avatar plays a professional buyer who knows pressure techniques: ultimatum, false walkout, competitor comparison. The rep learns to hold their position with composure.

  • Negotiating discounts without sacrificing margin
  • Counter-offers and value exchanges
  • Handling ultimatums and false walkouts
  • Closing on a revised proposal
B2B key accounts Procurement Real estate SaaS Industry
Prospecting & follow-up

Getting the meeting

A cold prospect has never replied. The rep calls for the third time. The avatar plays the prospect who has no time, who "will call back", who delegates. The rep learns to create a hook in 20 seconds, handle gatekeepers and turn an unsolicited call into a qualified meeting.

  • Phone hook and gatekeeper handling
  • Email and LinkedIn follow-up without being intrusive
  • Quick qualification in under 2 minutes
  • Turning a cold call into a qualified meeting
SDR Business development Real estate B2B services Startup
Scenario — SDR, cold call to an uninterested HR Director
1

The HR Director picks up: "Yes, what is it? I have 30 seconds." The avatar simulates real initial resistance.

2

The rep must deliver their hook, create curiosity and qualify without asking 10 questions.

3

The avatar tests classic objections: "We already have someone", "Send me an email", "Call back in 6 months".

4

Hook, qualification and simulated conversion rate score. Replay of winning phrasing.

Our process

Real situations, not artificial role plays

01

Mapping key situations

We identify with you the moments that win or lose deals: recurring objections, difficult buyer profiles, problematic closing stages.

02

Buyer profile scripting

Each buyer profile becomes an avatar with its tactics, objections and triggers. Progressive difficulty levels. You validate before deployment.

03

Deployment & manager tracking

Accessible via LMS (xAPI/SCORM) or direct link. Sales managers track each rep's progress in Avatar Académie: scores, replays, improvement areas.

FAQ

Questions about sales training

Can the avatar simulate buyer profiles specific to our sector?

Yes. A B2B industrial buyer does not use the same tactics as a private property buyer or a SaaS CTO. We configure the profiles, typical objections and vocabulary specific to your market.

How do you measure sales rep progress?

Via Avatar Académie: conviction score, simulated closing rate, silence management, pressure resistance. Managers access replays of each session and can annotate key moments.

Is this suitable for new reps as well as experienced ones?

Both. New reps practise the fundamentals without risking real prospects. Experienced reps work on complex situations — key accounts, long negotiations — with advanced buyer profiles.

Can we integrate our sales script and real objections?

Yes. We import your script, your most frequent objections and the validated responses from your team. The avatar becomes a faithful reflection of your real-world environment.

Does the solution work for remote selling and phone calls?

Yes. The avatar can simulate a phone call (voice only), a video call or a face-to-face interaction. Each modality trains different reflexes — we cover all of them.

Ready to put your sales team into practice?

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